India Water Purifier Market Scope and Developments in the Market, Growth Drivers, Upcoming Forecast 2023
Water purifiers are no longer considered to be consumer durables limited to affluent households. Increasing awareness coupled with lower prices have increased the penetration of water purifiers across lower income groups and rural households in the country. Reverse osmosis (RO) technology embedded in modern water purifiers is the most popular category. Water purifiers range from simple water filters to advanced purifiers using membrane technology for water filtration followed by disinfection with ultraviolet (UV) lamp filters. Water purification has evolved, from using clay to filter out the sediments, to advanced water purification technologies that use electricity and the internet. Import of household type water filters by value has grown at a compound annual growth rate (CAGR) of ~15.2%, where in terms of volume, it has gone down at a CAGR of ~21.5% during FY 2014 to FY 2018 due to a reduction in customs duty. Bangladesh is the largest importer of water filters for homes both in ter...